WANTED: OT/PT Product Reviewers

We need your help!

OT/PT PRODUCT REVIEWERS WANTED FOR MAGNETIC BUTTON ADAPTERS

We are looking for 10 Occupational and Physical Therapists to participate in product R&D. We are giving away a set of Buttons 2 Button​ Magnetic Adapters and a shirt in exchange for your input.

In return, we ask you to:

1. Watch 30 sec. video on how to attach
2. Attach magnetic adapters once to the provided shirt
3. Recruit at a minimum 5-6 clients to try closing shirt in the next 4 weeks
*We estimate it will take ~10 min.
4. Take a 5 question, 1 minute survey mid October

WARE·OLOGIE GOAL
Our goal is to help restore valuable time to both individuals and caregivers to improve independence and overall well-being. We want to ensure our product helps carryout an essential activity of daily living.

If you are interested in participating REGISTER TODAY!

Copy/paste registration link:
https://lp.constantcontact.com/su/4QOGRlV/OTPTReview

Thank you for your support,
Gina and the Wareologie Team

I’ld like to introduce you to Dave Hill, an amazing, warm hearted man who is a 12 year stroke survivor. He connected with us and has offered to test products for us. Thanks Dave!

Start Garden 100 Demo Day Win

The last week in August was stellar for Wareologie.

I am proud to report that despite stiff competition – Wareologie was awarded a $20,000 grant from Start Garden Demo Day 100 on August 27 at 20 Monroe Live in Grand Rapids, Michigan.

It began last spring, when a fellow female entrepreneur, Stacey Feeley of Sili Kids recommended looking into Start Garden. “Thank you Stacey!” I had to film a 30 second video directly on the Start Garden website (no editing allowed). I was happy we initially made it past the first screening and out of 776 applicants were one of just 100 selected to participate. Out of those 100, only 10 were eligible to win.

I grew up just south of Grand Rapids in Middleville and went to high school at East Kentwood so I was excited to return home and compete in GR.

This was not your traditional stage “pitch” where you have to present to a bunch of intimidating judges and large crowd. This was more like a trade show with a lively, party atmosphere. We had a 6×6’ space to present our wares. (pun intended).

We just went into production in August and are preparing to exhibit at our first tradeshows so the venue was ideal. It pushed my team to think outside the box and determine the best way to “wow” the judges who strolled through the event visiting each booth.

We have a unique challenge with our brand. Our company name is Ware·ologie. We develop “hardware” to restore independence and empower people facing dexterity challenges. We intentionally spelled our name with an “ie” for independence and empowerment.

Our first product to market is Buttons 2 Button Magnetic Adapters. It’s hard enough marketing one name let alone two. We’ve learned some tough lessons while on the field, running with the football. We are adapters, so we are learning the lessons attempting to lessen the confusion around who we are and what we do.

All our hard work paid off and we are beyond thrilled to report we were selected 1 out of 10 grand prize winners! This is a truly needed cash injection to help us go to market and reach our customers!

But this does more than just fill our coffers. The recognition demonstrates company vitality and instills confidence in our partners. I am hoping this opens the doors to new opportunities for future funding because the reality is, starting a company takes capital. And before the revenue starts flowing, we need support by foundations and individuals to cover startup costs.

This win was huge for us because it is monetary validation that we are on the right path!

Tommy Hilfiger Magnetic Shirt Product Review

I love the concept of the shirt: easy snap on, easy tug off.  It’s a convenient design for any person and essential to greater self sufficiency for people with hand-use limitations (i.e. paralysis,  muscle weakness, arthritis, carpal tunnel).

The downsides are that the magnetic buttons are sewn within the material and  consumers are limited to the designs/patterns and sizes/cuts distributed by the company. People have both unique body shapes and styles.

This is why being able to add buttons to shirts you love to wear is a handy option.

James P. Murtha III

Ass. Director of R&D, Buttons 2 Button

Ambassador & Peer Mentor, LLMSWChristopher and Dana Reeve Foundation

Peer Mentor, Center for Independent Living